Validate Domains for Email Marketing
Ensure your emails are sent using your own domain to improve deliverability rates. When the sender’s domain is configured and validated in your Closum account, emails will be sent using your domain’s authority. Setting up your own domain allows for independent reputation management, thereby enhancing deliverability. SPF Configuration What is an SPF Record? SPF stands for “Sender Policy Framework”. An SPF record is used to identify the email servers authorizSome readersTemplates versus Email campaigns
Models and Campaigns at Closum At Closum, creating effective campaigns starts with choosing the right template. To ensure consistency and optimise the Email creation process, the platform offers customisable templates, allowing each campaign to be aligned with your brand's visual identity. Email templates A template is a predefined layout where you can create your campaign. There are several template options available on Closum, but you can also create a personalised template to reflecFew readersWhat are Hard and Soft Bounces?
When an Email cannot be delivered to a mail server, it is called a bounce. The Email server usually gives a reason for the incident and uses these reasons to determine how to handle the Email address. We categorise Bounces into two types: Hard Bounce and Soft Bounce. Hard Bounce A Hard Bounce indicates a permanent reason why an Email cannot be delivered. Here are some common reasons why an Email may bounce. The recipient's Email address does not exist. The recipient'Few readersHow to add a form to a newsletter
It is not possible to incorporate forms directly into your newsletter. However, you can add a link to the form (the form can be on a landing page) in your Email. This way, when users receive the Email with the link, they will automatically be directed to the form page, where they can fill in the information. Use a link to an external form (Landing Page) If you already have a form created on an external platform, you can simply insert a button or a link in your newsletter to direct usersFew readersHow can I personalise my Emails with the recipient's name or other information?
In addition to the standard fields (such as name and email), Closum allows you to create personalised fields that store additional information about your contacts. This is useful for including data such as company, birthday, job title or any other information relevant to your communication strategy. How to create personalised fields: Access Closum's Settings On your dashboard, go to Settings » Application » Contact. Add and Edit Contact Fields In the Contact FieldsFew readersHow to optimise an Email for mobile
In today's context, with the increased use of mobile devices to access Emails, optimising your Email marketing campaigns for a mobile experience has become essential. With many people checking their inboxes via mobile, it's crucial to ensure that Emails are visually appealing, functional and easy to read on smaller screens. In this article/video, we'll explore the best practices for optimising your Emails for mobile, ensuring that your message is clear, engaging and impactful, regardless of thFew readersThe most common Email marketing problems and how to solve them
Despite our best efforts, Email campaigns don't always have the results and performance we wanted. From Email marketing campaigns that don't work, no matter how many changes we make, to campaigns that end up in spam, there are many problems that can ruin email marketing campaigns. Common Email Marketing Problems My Emails are sent to Spam My Open Rates are decreasing My links are not getting enough clicks Customers opt out of receiving Emails from us, why? My EmaiFew readersHow to resend an Email for unopens
Few readersSecure fonts for Email and Web
In your Email campaigns, the font you use can determine how users and customers perceive your company. Details such as the design or size of the font can favour or hinder communication with your customers. When viewing the newsletter, the text should have clear and well-defined letters, without resembling others, to ensure objective and uncomplicated reading. Email-safe fonts Safe fonts for Email and Web are styles that are easy to read and digitise, and convey the same appearance acrosFew readersWhy we can't interrupt or edit sent campaigns
Unfortunately, once a campaign has been sent, it cannot be interrupted or edited, as the content has already been sent to the servers. Why is it not possible to change the content once it has been sent? Campaigns are processed in a cloud computing environment. Once published, due to the complexity of the infrastructure, it is not possible to access the servers to modify or cancel campaigns that have already been scheduled for sending. What can be done to avoid errors in the future?Few readersHow to add the Web Version
In this article we explain the step-by-step process for adding a web version to your newsletter. On the Design page, click on the text you want. Once the text is selected, click on Insert/edit link. Click on Open site. (https://storage.crisp.chat/users/helpdesk/website/-/1/3/2Few readersHow to prevent Email being considered spam
The success of Email Marketing campaigns depends on the Delivery Rate. Similarly, the sender's reputation, the contact list, the frequency of sending and the content of the Email are all factors that affect it. It doesn't matter how well you create Email content, if it never reaches the inbox, it's considered spam, and visitors are significantly less likely to open it and click on the CTA buttons. How to improve the delivery rate The more your audience interacts through opens and clicksFew readersHow to create a Newsletter
A Newsletter is a type of Email Marketing, used to get in touch with a specific Audience, you can find out about it here. In the Menu, you'll find the "Email" option, and inside it you'll find the "Newsletters" tab. Here you can get "More Options" and also create a "New Newsletter". As shown in the following video.Few readersWhat are Bounce errors?
If you've encountered one of the following errors when using Closum - DNSProblem, ConnectionProblem, BlackListed, AccountProblem or ConnectionTerminated - this article will explain what each one means and how to solve the problem. DNS Problem This error indicates that there has been a failure in DNS (Domain Name System) resolution. This means that the domain or subdomain configured mayFew readersWhat is the pre-header and why is it important?
The pre-header has a lot of influence on the opening rate. In this article we explain what the preheader is and how important it is. What is the Pre-header? The Pre-header is the text that follows the Subject Line when the Email is viewed. Its function is to complete the subject line of the Email in a certain way, with the aim of attracting the recipient to open it. Influence ofFew readersHow to insert a link in an Email campaign?
To insert a link into your Email campaign, follow these instructions: Log in to your Closum account, go to Email » Campaigns, and select the campaign you want to edit. In the campaign editor, select the text/block in which you want to insert the link, and click on the "Insert/edit link" icon. Then simply place the link in the "URL" field and click on the "Save" button tFew readersHow to Avoid Email Clipping
In certain cases, platforms like Gmail truncate the content of newsletters sent to subscribers. In this article, we outline some best practices to avoid Email clipping. What is Email Clipping? Typically, Gmail clips the content of a newsletter if its size exceeds 102KB. The full content is hidden, and at the end of the email, the following message appears: Message clipped View entire message. To view the complete content, the recipient must click on that message. (https://storaFew readersHow to interpret the Newsletter Summary
The summary is essential for evaluating the effectiveness of the campaign. In this article we explain what each statistic means. To access the campaign summary, simply follow these steps: Email Campaigns Select the campaign you want. Sent This is the number of Emails sent for the campaign in question. Delivered The Delivery Rate is a metric that allows us to see how maFew readersWhat is Email Throttling?
What is Email Throttling? Email throttling is a practice used by Email service providers (such as Gmail, Yahoo, Outlook, among others) to limit the number of Emails received from a single sender within a specific time frame. The main purpose is to prevent inbox congestion and reduce the risk of spam. Email providers use algorithms and automated systems to monitor Email traffic. When they detect a high volume of Emails coming from a single sender in a short period of time, they may apply EmFew readersWhy does my Email look different in Outlook?
Email campaigns created with Closum are designed for optimised display in all Email clients. However, some display problems can occur in Outlook, where the content may not exactly match what appears in the editor. In this article, we explain what the most common display problems are in Outlook and how to optimise your Emails to avoid them. Why does my Email look different in Outlook? You may have noticed that some of your Emails appear differently in Outlook compared to what you saw in tFew readersHow to set up an Email campaign
Email Marketing is an element capable of improving communications with your audience, making your brand known. In addition, this tool allows you to maximize performance and obtain better results in your sales and increase retention. If you need any further explanation of the process of setting up your Email campaign, you should watch the video below.Few readers