• WhatsApp Usage Pricing

  This article provides information about the costs associated with using Closum WhatsApp. WhatsApp Usage Pricing The total cost per conversation is the sum of the fee charged by Meta and a fixed fee charged by Closum.  Meta charges a fee for 24-hour conversations for companies using WhatsApp Business. This fee varies depending on the conversation category (Marketing, Utility, Authentication or Service) and the destination country. You can simulate the cost based on these parameters onPopular

• Updates to the price charged by Meta on the WhatsApp Business Platform (API)

  From 1 July 2025, Meta will implement a new pricing structure on the WhatsApp Business Platform (API). The main purpose of these changes is to make it more advantageous for companies to use and models and to provide adequate value to user companies and customers. The changes in force from this date include: Charge per message, not per conversation: Meta will no longer charge a fee per conversation open for 24 hours (as is currently the case, for example, in the Marketing category), bFew readers

• Differences between WhatsApp Messenger, WhatsApp Business and the WhatsApp Business Platform (API)

  In this article you'll find the main differences between WhatsApp Messenger, WhatsApp Business and the WhatsApp Business Platform (API), highlighting some of their advantages so that you can understand which one is best suited to your needs. WhatsApp Messenger With over two billion users in more than 180 countries, WhatsApp is the most widely used messaging channel in the world, ideal for keeping in touch via messages, audio or video calls, and even creating and integrating communities.Few readers

• Common causes of WhatsApp template rejection

  Common Rejection Reasons Submissions are often rejected for the following reasons, so make sure you avoid these errors: Parameter formatting The template contains too many variable parameters, taking into account the length of the message. Reduce the number of parameters or increase the message length The template cannot end with a parameter Violation of Content and Policies The template contains content that violates the WhatsApp Commerce Policy: When promotinFew readers

• How to create a WhatsApp template

  For marketing templates, follow these steps: Add template: If you want to include variables or multimedia content (optional), you need to add an example to your template by clicking on the "Add template" button. This helps us to better understand the type of message you want to send during the review and approval process. Make sure that the examples are representative and do not contain real customer data. Header (optional): You can add a title or choose a type of multimediFew readers

• States of a WhatsApp template

  Template States Templates can have the following states: In-Review: The template is still being reviewed. Review can take up to 24 hours. Rejected: The template was rejected during the review process or violates one or more policies. See the Resources section. Active - Quality pending: The template has not yet received quality feedback or read rate data from customers. It can be sent while in this state. See the Quality Assessment. Active - High Quality:Few readers