SMS Marketing Best Practices
To prevent your SMS messages from being flagged as spam, we've outlined below some best practices you can follow when running SMS marketing campaigns.
What is SMS Marketing?
SMS Marketing is a fast and simple communication channel that delivers high conversion rates.
It involves sending text messages to a predefined list of contacts with content related to new opportunities, promotions, and updates.
Best Practices for SMS Marketing
Clearly introduce your business at the beginnFew readersConcatenation and SMS Encoding
Introduction
Effective use of SMS Marketing requires a solid understanding of how SMS messages are encoded. There are two main encoding systems: GSM Encoding and Unicode Encoding. The choice between them depends on the set of characters used in the message.
Summary
The summary below provides a simplified overview. For full details on concatenation and encoding, please refer to the complete article.
GSM Encoding – Limit of 160 characters per message; supports only a limFew readersHow to create an SMS Marketing campaign
SMS Marketing is a quick and easy channel to open, with a high conversion rate.
It consists of sending text messages to consumers and informing them about opportunities, offers and news from your company.
Closum's concern is to be a super intuitive platform, but if you need a more detailed explanation, you should watch the following video.Few readersHow to check if your SMS have been spammed?
When sending SMS campaigns, it is important to ensure that the messages are being delivered correctly.
However, in some cases messages can be redirected to the spam folder or filtered by the operator.
In this article, we show you how to check if your SMS have ended up in spam and what you can do to ensure that they reach their recipients correctly.
To check if your messages are going to spam you should:
Open the conversations application.
Click on "More Options".
Select "Settings"Few readersHow can I buy SMS credits?
To be able to send an SMS Campaign or SMS via API, you need to have SMS credits available.
To buy our SMS packs you must:
Click on Dashboard » Buy Pack
To make it easy to choose the ideal pack, you should select the sending country (Portugal, Brazil, ...), remembering that each country has its own SMS cost.
Once you have decided on the best pack for your project, simply click on "ChaFew readersSMS Coverage
Europe
Portugal (PT)
Spain (ES)
France (FR)
Switzerland (CH)
Italy (IT)
United Kingdom (UK)
Belgium (BE)
Poland (PL)
Germany (DE)
Netherlands (NL)
Sweden (SE)
Denmark (DK)
Finland (FI)
Ireland (IE)
Luxembourg (LU)
Austria (AT)
Cyprus (CY)
Greece (GR)
Latvia (LV)
Lithuania (LT)
Malta (MT)
Slovakia (SK)
Hungary (HU)
South America
Brazil (BR)
Africa
Cape Verde (CV)
Angola (AO)
Guinea Bissau (GW)
Mozambique (MZ)
São Tomé and Príncipe (ST)
Asia
East Timor (TL)Few readersClosum's SMS Deliverability Monitoring
How we guarantee the best user experience
Closum has a comprehensive monitoring system to ensure that most SMS deliverability problems are identified and corrected before users realise. This team has a complete set of alerts, tools and automations, ensuring that any problem is detected and addressed quickly.
However, despite all efforts to achieve 100% deliverability, this is not always possible. Most failures are due to legitimate problems related to the recipients' devices, such as netwoFew readersHow to transfer SMS credits between accounts
To do this, you need to have the account with a Multi - Administrator user.
The process for transferring credits is quick and easy.
Just click on Settings » Application » Companies » Options » Transfer SMS credits
The following table should appear:Few readersSMS Sender Validation
Before sending your SMS Campaign, you must enter your Sender for validation.
To do this, you need to enter the Sender in Closum.
How to do this
1º - Click on Application
2º - Click on SMS
3º - Click on Register in the ‘Register Senders’ section
(https://storage.crisp.chaFew readersSend SMS with .CSV
What is .CSV?
.CSV is an abbreviation for ‘comma-separated values’. A CSV file allows data to be stored in a table-structured format, using a comma to separate the various cells in a table and a new line to separate the various rows in the table.
CSV files can be used with any spreadsheet programme, such as Microsoft Excel, Open Office Calc or Google Sheets.
Let's imagine a scenario where we have a club and we want to send a mass message to all the membersFew readers
