Question 1

Updates to the price charged by Meta on the WhatsApp Business Platform (API)

Accepted Answer

From 1 July 2025, Meta will implement a new pricing structure on the WhatsApp Business Platform (API). The main purpose of these changes is to make it more advantageous for companies to use and models and to provide adequate value to user companies and customers.

The changes in force from this date include:

Charge per message, not per conversation: Meta will no longer charge a fee per conversation open for 24 hours (as is currently the case, for example, in the Marketing category), but will apply a fee for each individual message sent.
Free messages in the Utility category: messages belonging to this category, sent as a response to a user message within a previously opened customer service window, will become free, as a way of offering companies more flexibility in customer support.
Tariff updates for utility and authentication messages: tariffs will be revised according to the different markets in order to keep prices competitive with alternative channels.
Introduction of volume levels for utility and authentication: the implementation of volume levels will allow companies the opportunity to achieve more attractive prices as they increase the volume level.
Specific rates for Marketing Messages Lite API: a specific pricing structure will be applied to messages sent via the Marketing Messages Lite API.

This update will be reflected on different platforms. As far as Closum is concerned, prices will remain unchanged for the time being. Ne

Question 2

How to create a List

Accepted Answer

To create a list, click on Audiences » Lists » New List.

Then give your List a name.

Once the List has been created, there are two options for adding contacts to the List.

You can import contacts into the List by clicking on the "Import Contacts" button inside the created List.

Through our Contacts list found in the CRM, to add contacts in this way, simply select the contacts you want, click on "Actions" and then click on "Add List".

Question 3

How to remove and add a team member

Accepted Answer

How to Remove a Team Member

Managing your team effectively is crucial for maintaining control and organization within your system. If you need to remove a team member, follow these simple steps to ensure a smooth process.

Step-by-Step Guide to Removing a Team Member

Go to Settings

Navigate to the Settings section of your account.

Access the Team Section

Click on Team to view the list of current team members.

Edit the Team Member’s Role

Select Edit Team and locate the team member you wish to remove.
Under the Role section, change their role to User.

Return to the Team Page

Click Back to Team to go back to the main team management screen.

Remove the Team Member

Find the team member in the list.
Click on the Remove button located in the same row as the team member’s name.

By following these steps, you will successfully remove the team member from your system. If you encounter any issues, check your permissions or contact your system administrator for further assistance.

How to Add a Team Member

Step-by-Step Guide to Adding a Team Member

Go to Settings

In the sidebar, click on Settings, then select Team.

Invite a Team Member

Click on Invite Members to start the process.

Choose an Invitation Method

You can invite a membe

Question 4

Integration with Elementor

Accepted Answer

Integration with Elementor Wordpress Forms

https://bit.ly/plugincw

In your Elementor form settings, navigate to Content » Webhook, and paste the generated URL after creating your Webhook in Closum.
Ensure that the fields are correctly mapped to those in Closum. In the following list you will found the appropriate field names:

| Elementor Form Field Names | Closum Mapped Field | | ---- | | name | Name | | email | Email | | mobile | Phone Number | | birthdate | Birth Date | | consentemail | Email Consent, value 0 or 1 | | consent_sms | SMS Consent, value 0 or 1 |

In the form’s continuation settings, select the qualification and tags you wish to associate with contacts integrated via webhook.

Question 5

How to create Audiences

Accepted Answer

This article explains the concept of audiences and provides a step-by-step guide on how to create one.

${youtube}

What are audiences?

Audiences are dynamic lists that allow you to segment your contacts.

This segmentation allows you to send personalized communications to different contacts in your database.

How to access Audiences?

To access Audiences, click on the “Audiences” option in the left-hand menu. This will display all the audiences you have created.

How to create an audience?

Navigate to the Audiences page as described above.
Click on “New Segment” in the top-right corner.

Note: the created Audience will be dynamic, meaning any new contacts and leads that meet the selected filter conditions will be automatically added to this audience.

How to edit an Audience?

Step 1: Name the Audience.

Step 2: Apply filters. Use the filters you prefer, such as Landing Pages, Tags, Sequence Status, Source, Qualification, and/or date range. To access these, click on “Additional Filters”.

![](https://stora

Question 6

Difference between Lists and Segments

Accepted Answer

Lists vs. Segments

Q: Updates to the price charged by Meta on the WhatsApp Business Platform (API)

From 1 July 2025, Meta will implement a new pricing structure on the WhatsApp Business Platform (API). The main purpose of these changes is to make it more advantageous for companies to use and models and to provide adequate value to user companies and customers. The changes in force from this date include: <ul> <li>Charge per message, not per conversation: Meta will no longer charge a fee per conversation open for 24 hours (as is currently the case, for example, in the Marketing category), but will apply a fee for each individual message sent.</li> <li>Free messages in the Utility category: messages belonging to this category, sent as a response to a user message within a previously opened customer service window, will become free, as a way of offering companies more flexibility in customer support.</li> <li>Tariff updates for utility and authentication messages: tariffs will be revised according to the different markets in order to keep prices competitive with alternative channels.</li> <li>Introduction of volume levels for utility and authentication: the implementation of volume levels will allow companies the opportunity to achieve more attractive prices as they increase the volume level.</li> <li>Specific rates for Marketing Messages Lite API: a specific pricing structure will be applied to messages sent via the Marketing Messages Lite API.</li> </ul> This update will be reflected on different platforms. As far as Closum is concerned, prices will remain unchanged for the time being. Ne

Q: Integration with Elementor

<h3 id="integrationwithelementorwordpressforms">Integration with Elementor Wordpress Forms</h3> <a href="https://bit.ly/plugincw">https://bit.ly/plugincw</a> <ol> <li>In your Elementor form settings, navigate to Content » Webhook, and paste the generated URL after creating your Webhook in Closum.</li> <li>Ensure that the fields are correctly mapped to those in Closum. In the following list you will found the appropriate field names:</li> </ol> | Elementor Form Field Names | Closum Mapped Field | | ---- | | name | Name | | email | Email | | mobile | Phone Number | | birthdate | Birth Date | | consentemail | Email Consent, value 0 or 1 | | consent_sms | SMS Consent, value 0 or 1 | <ol start="3"> <li>In the form’s continuation settings, select the qualification and tags you wish to associate with contacts integrated via webhook.</li> </ol>

Lists:

Fixed sets of contacts stored in a database.
Each user belongs to a specific list.
If the same contact is in multiple lists, it counts as a duplicate.
Typically used for distinct subscriber groups (for example, VIP Clients, Leads, Former Clients).

Segments:

Dynamic groups within a list, created based on specific filters and criteria.
Contacts are automatically added or removed as they meet (or no longer meet) the defined criteria.
Useful for personalized campaigns, such as targeting users based on interaction (for example, those who opened an email in the last 30 days).

Practical Example:

List: All subscribers to your newsletter.

Segment: Only subscribers who opened the last email.

${youtube}

Frequently Read Articles

Browse All Categories