How to create Audiences
This article explains the concept of audiences and provides a step-by-step guide on how to create one.
Audiences are dynamic lists that allow you to segment your contacts.
This segmentation allows you to send personalized communications to different contacts in your database.
To access Audiences, click on the “**Audiences**” option in the left-hand menu. This will display all the audiences you have created.
Navigate to the Audiences page as described above.
Click on “**New Segment**” in the top-right corner.
Note: the created Audience will be dynamic, meaning any new contacts and leads that meet the selected filter conditions will be automatically added to this audience.
Step 1: Name the Audience.
Step 2: Apply filters. Use the filters you prefer, such as Landing Pages, Tags, Sequence Status, Source, Qualification, and/or date range. To access these, click on “Additional Filters”.
You can filter contacts by:
Landing Pages: Click on the desired landing page to filter contacts associated with it.
Sequence State: Filter contacts based on their status in your sales sequence.
Qualification: Choose from various qualification options:
Not Qualified
Subscriber
Lead
Marketing Qualified Lead
Sales Qualified Lead
Opportunity
Client
Evangelist
Other
After setting your desired filters, click on “**Create a New Segment**”.
If you have any questions, you can contact our team via email ou through the live chat available on Closum.
What are audiences?
Audiences are dynamic lists that allow you to segment your contacts.
This segmentation allows you to send personalized communications to different contacts in your database.
How to access Audiences?
To access Audiences, click on the “**Audiences**” option in the left-hand menu. This will display all the audiences you have created.
How to create an audience?
Navigate to the Audiences page as described above.
Click on “**New Segment**” in the top-right corner.
Note: the created Audience will be dynamic, meaning any new contacts and leads that meet the selected filter conditions will be automatically added to this audience.
How to edit an Audience?
Step 1: Name the Audience.
Step 2: Apply filters. Use the filters you prefer, such as Landing Pages, Tags, Sequence Status, Source, Qualification, and/or date range. To access these, click on “Additional Filters”.
You can filter contacts by:
Landing Pages: Click on the desired landing page to filter contacts associated with it.
Sequence State: Filter contacts based on their status in your sales sequence.
Qualification: Choose from various qualification options:
Not Qualified
Subscriber
Lead
Marketing Qualified Lead
Sales Qualified Lead
Opportunity
Client
Evangelist
Other
After setting your desired filters, click on “**Create a New Segment**”.
If you have any questions, you can contact our team via email ou through the live chat available on Closum.
Updated on: 05/06/2025
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