Lists vs. Segments

Lists:

Fixed sets of contacts stored in a database.

Each user belongs to a specific list.

If the same contact is in multiple lists, it counts as a duplicate.

Typically used for distinct subscriber groups (for example, VIP Clients, Leads, Former Clients).

Segments:

Dynamic groups within a list, created based on specific filters and criteria.

Contacts are automatically added or removed as they meet (or no longer meet) the defined criteria.

Useful for personalized campaigns, such as targeting users based on interaction (for example, those who opened an email in the last 30 days).

Practical Example:

 
List: All subscribers to your newsletter.

Segment: Only subscribers who opened the last email.

Updated on: 05/06/2025