Contact Qualification

Contact Qualification has the different categories of a contact (Subscriber; Lead; Marketing Qualified Lead; Sales Qualified Lead; Opportunity; Customer; Evangelist) with their respective meaning on the left-hand side of the screen.

Subscriber - Contacts who know about your company and have chosen to find out more about it. These are probably visitors who have subscribed to your blog or newsletter.

Lead - Contacts who have shown an interest in your brand. An example of a lead is a contact who has signed up to one of your company's campaigns.

Marketing Qualified Lead - Contacts who have shown interest in your brand but are not yet ready to receive a call from the sales team.

Sales Qualified Lead - Contacts who have indicated, through their actions, that they are ready for direct follow-up from the sales team.

Opportunity - Contacts that are real sales opportunities.

Customer - Contacts who have won business.

Evangelist - Customers who defend and recommend your business.

Updated on: 08/07/2025