How to Send WhatsApp Messages to Multiple Recipients in Closum

Closum allows you to manage and send WhatsApp communications to multiple recipients, whether for marketing campaigns, reminders, or transactional communications. This article explains how you can use the platform for this purpose.

Types of Communications

You can send various types of communications through WhatsApp in Closum, including:

• Communications to multiple customers: Ideal for sharing important updates, such as changes to your working procedures or general announcements.
• Marketing campaigns: To promote special offers, new products, or services.
• Reminders: Useful for appointments, payments, or other important events.
• Transactional communications: Messages related to specific transactions, such as purchase confirmations or order status updates.

How to Prepare a Message for Multiple Recipients

To start sending messages to multiple contacts, follow the steps below:

1. Define your objective: Determine the type of communication you want to send (e.g., policy changes or a promotional campaign).
2. Identify your contacts: Select the contact database you want to send the message to. Closum allows you to manage contact databases of different sizes, from small groups to thousands of contacts.
3. Create your message: Write the content of your message, which can include text and images. Make sure the message is clear and concise.
4. Schedule or send: Use Closum's campaign functionality to schedule the message or send it immediately to the selected recipients.

Contact Management

In Closum, contact management is crucial to the success of your campaigns. Consider the following:

• Contact Import: You can import your contact database into the platform.
• Segmentation: Organize your contacts into groups (segments) to send more targeted and personalized messages.
• Communication Volume: Estimate the number of communications you expect to send each month to optimize your Closum usage plan.

Additional Considerations

• Privacy and Consent: Make sure you have your contacts' consent to receive WhatsApp messages, in compliance with applicable data protection laws.
• Frequency: Adjust the frequency of your communications to avoid overwhelming your contacts and maintain their engagement.

Updated on: 11/08/2026