WhatsApp Usage Pricing
This article provides information about the costs associated with using Closum WhatsApp.
The total cost per conversation is the sum of the fee charged by Meta and a fixed fee charged by Closum.
Meta charges a fee for 24-hour conversations for companies using WhatsApp Business.
This fee varies depending on the conversation category (Marketing, Utility, Authentication or Service) and the destination country.
You can simulate the cost based on these parameters on Meta’s WhatsApp Business website: __https://business.whatsapp.com/products/platform-pricing__ .
For example, for messages sent to Portugal, Meta charges €0.049 per conversation.
Closum charges a fixed fee of €0.0296 per conversation.
The table below provides estimated WhatsApp usage pricing.
WhatsApp charges a fee per conversation based on the destination and category of the message: Marketing, Utility, Authentication or Service.*
Closum will debit the amount charged by WhatsApp from your communications balance, plus a Closum fee of €0.0296 per conversation.
WhatsApp Usage Pricing
The total cost per conversation is the sum of the fee charged by Meta and a fixed fee charged by Closum.
Meta charges a fee for 24-hour conversations for companies using WhatsApp Business.
This fee varies depending on the conversation category (Marketing, Utility, Authentication or Service) and the destination country.
You can simulate the cost based on these parameters on Meta’s WhatsApp Business website: __https://business.whatsapp.com/products/platform-pricing__ .
For example, for messages sent to Portugal, Meta charges €0.049 per conversation.
Closum charges a fixed fee of €0.0296 per conversation.
The table below provides estimated WhatsApp usage pricing.
| Loading | Message Estimation | Price Estimate |
|---|---|---|
| 3930€ | 50,000 | 0,0786€* |
| 1965€ | 25,000 | 0,0786€* |
| 1179€ | 15,000 | 0,0786€* |
| 393€ | 5,000 | 0,0786€* |
| 78.6€ | 1,000 | 0,0786€* |
WhatsApp charges a fee per conversation based on the destination and category of the message: Marketing, Utility, Authentication or Service.*
Closum will debit the amount charged by WhatsApp from your communications balance, plus a Closum fee of €0.0296 per conversation.
Updated on: 05/06/2025
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