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# SMS Marketing Best Practices

To prevent your SMS messages from being flagged as spam, we've outlined below some best practices you can follow when running SMS marketing campaigns.
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### What is SMS Marketing?

SMS Marketing is a fast and simple communication channel that delivers high conversion rates.

It involves sending text messages to a predefined list of contacts with content related to new opportunities, promotions, and updates.

### Best Practices for SMS Marketing

* Clearly introduce your business at the beginning of the message;
* Avoid long messages;
* Minimize the use of capital letters (caps lock);
* Limit the use of special characters;
* Share shortened links properly;
* Place links within the sentence, not at the very end of the text;
* Never send empty or incomplete links like: “[https://www.”]();
* Always provide an option to unsubscribe from future communications;
* Make your messages feel human and personalized.

We also recommend:
* Do not send messages without the user’s consent;
* Avoid sending multiple messages at once, as this is discouraged and may overwhelm the recipient. 

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If you have any questions, feel free to contact our team at **[email protected]** or via the live chat available on **Closum**.