> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://helpdesk.closum.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Contact Qualification

Contact Qualification has the different categories of a contact (Subscriber; Lead; Marketing Qualified Lead; Sales Qualified Lead; Opportunity; Customer; Evangelist) with their respective meaning on the left-hand side of the screen.

**Subscriber** - Contacts who know about your company and have chosen to find out more about it. These are probably visitors who have subscribed to your blog or newsletter.

**Lead** - Contacts who have shown an interest in your brand. An example of a lead is a contact who has signed up to one of your company's campaigns.

**Marketing Qualified Lead** - Contacts who have shown interest in your brand but are not yet ready to receive a call from the sales team.

**Sales Qualified Lead** - Contacts who have indicated, through their actions, that they are ready for direct follow-up from the sales team.

**Opportunity** - Contacts that are real sales opportunities.

**Customer** - Contacts who have won business.

**Evangelist** - Customers who defend and recommend your business.